Brand on one side. Customer experience and operations on the other. One studio that runs the whole arc — from the campaign that pulls people in to the support reply that keeps them around.
Frontstage — Brand, content & community
The world people see, feel, follow, and remember.
Backstage — CX, support & systems
The experience and systems that make the promise actually work.
01
Frontstage Brand, content & community
For founder-led brands that need sharper positioning, stronger storytelling, and a more meaningful connection with the people they want around them.
What’s inside
—Brand positioning & narrative
—Tone of voice & messaging
—Campaign strategy & launch narratives
—Creative direction & content
—Community strategy
—Social & influencer ecosystem
—Partnerships & cultural activations
—Hospitality-inspired brand experience
—Channel & media planning
Good fit for
Founder-led brands, lifestyle, hospitality, and experience-led concepts.
Selected relevant experience
— citizenM Social Media
— Citizens Of…
— Cultural Events
Led by Jaimee.
02
Backstage CX, support & systems
For brands that need smoother customer journeys, smarter support tooling, and clearer communication across every channel after a sale.
What’s inside
—CX & customer journey audits
—Social customer care (DMs, comments, escalations)
Consumer brands that care how customers feel after they buy.
Selected relevant experience
— Swappie
— Daniel Wellington
— Rosefield
— Catawiki
Led by Sebastian.
03
Together Launches, sprints & fractional hands
For founders going from scattered momentum to something they can actually run. When the brand promise and the customer experience need to move as one.
What’s inside
—Launch strategy & campaign planning
—Brand + CX audits
—Customer journey planning
—Fractional brand / CX leadership
—Founder idea sprints & MVP concepting
—Website, service & offer structure
—Event or activation structure
—Workflow & launch checklists
—Interim Support Operations lead
—Founder advisor / launch partner
Good fit for
Small teams that need senior weight inside, without the full-time hire.
Selected relevant experience
— Art Call
— DW Pop-Ups
— STUUMPS
— RealConnections
Both of us — or either, depending on what the work needs.
01
Frontstage Brand, content & community
For founder-led brands that need sharper positioning, stronger storytelling, and a more meaningful connection with the people they want around them.
What’s inside
—Brand positioning & narrative
—Tone of voice & messaging
—Campaign strategy & launch narratives
—Creative direction & content
—Community strategy
—Social & influencer ecosystem
—Partnerships & cultural activations
—Hospitality-inspired brand experience
—Channel & media planning
Good fit for
Founder-led brands, lifestyle, hospitality, and experience-led concepts.
Selected relevant experience
— citizenM Social Media
— Citizens Of…
— Cultural Events
Led by Jaimee.
Swipe or tap to switch ↔
How we work.
01
Day Workshop
1 DAY · ONE CLEAR DECISION
A focused working day for one messy question. We unpack the challenge in the morning, sort the signal from the noise, and pitch back a clear way forward by the end of the day.
Good for audits, launches, stuck decisions, or “we need fresh eyes fast” moments.
A Day Workshop is not a deck factory. It is a tight, focused day built around the one decision you actually need to move on.
Suggested flow
—Morning: pitch us the challenge
—Midday: we review the inputs, tension, gaps and opportunities
—Afternoon: we shape the real question and direction
—End of day: we pitch back a short strategic take with diagnosis, recommendation, next moves and watch-outs
Best for
—CX or support audit
—Social customer care review
—Brand or community direction
—Launch clarity
—Shopify / post-purchase review
—AI or tooling readiness
—Founder decision support
02
Sprint / Project
2–6 WEEKS · SCOPED TOGETHER
A bigger lift with a clear scope, shared rhythm, and practical output. Good when the work needs more than a day, but still needs momentum, structure, and a finish line.
Usually one of us leads, or both of us side by side when brand and operations need to move together.
A Sprint or Project gives us enough time to go deeper, build structure, and help move the work forward with you.
Good for
—Brand, community or campaign sprint
—Customer experience and social care redesign
—AI, CRM or support systems setup
—Shopify and post-purchase operations
—Launch planning
—Founder systems
—Help center, FAQ or workflow build-out
Possible outputs
—Audit and recommendations
—Service or support playbook
—Brand or community direction
—Launch plan
—Workflow map
—Tooling setup plan
—Help center structure
—Customer journey improvements
—Practical implementation roadmap
03
Fractional Hands
ONGOING · 1–3 DAYS A WEEK
Senior hands inside the team without a full-time hire. We plug in where the brand, customer experience, support, systems, or launch work needs steady leadership and practical momentum.
Either of us, or both, depending on what the role needs.
Fractional Hands is for teams that need ongoing senior support, but not a full-time role.
Good for
—Fractional Head of Brand
—Fractional Head of Customer Experience
—Fractional Community Lead
—Fractional CX & Operations Lead
—Interim Support Operations Lead
—Launch Partner
—Founder Advisor
Best when
—The founder is stretched
—The team needs senior direction
—Brand and operations are growing faster than the internal setup
—There is too much to untangle, but not enough need for a full-time hire yet
—You need someone who can think strategically and also help get things moving
01
Day Workshop
1 DAY · ONE CLEAR DECISION
A focused working day for one messy question. We unpack the challenge in the morning, sort the signal from the noise, and pitch back a clear way forward by the end of the day.
Good for audits, launches, stuck decisions, or “we need fresh eyes fast” moments.
A Day Workshop is not a deck factory. It is a tight, focused day built around the one decision you actually need to move on.
Suggested flow
—Morning: pitch us the challenge
—Midday: we review the inputs, tension, gaps and opportunities
—Afternoon: we shape the real question and direction
—End of day: we pitch back a short strategic take with diagnosis, recommendation, next moves and watch-outs
Best for
—CX or support audit
—Social customer care review
—Brand or community direction
—Launch clarity
—Shopify / post-purchase review
—AI or tooling readiness
—Founder decision support
02
Sprint / Project
2–6 WEEKS · SCOPED TOGETHER
A bigger lift with a clear scope, shared rhythm, and practical output. Good when the work needs more than a day, but still needs momentum, structure, and a finish line.
Usually one of us leads, or both of us side by side when brand and operations need to move together.
A Sprint or Project gives us enough time to go deeper, build structure, and help move the work forward with you.
Good for
—Brand, community or campaign sprint
—Customer experience and social care redesign
—AI, CRM or support systems setup
—Shopify and post-purchase operations
—Launch planning
—Founder systems
—Help center, FAQ or workflow build-out
Possible outputs
—Audit and recommendations
—Service or support playbook
—Brand or community direction
—Launch plan
—Workflow map
—Tooling setup plan
—Help center structure
—Customer journey improvements
—Practical implementation roadmap
03
Fractional Hands
ONGOING · 1–3 DAYS A WEEK
Senior hands inside the team without a full-time hire. We plug in where the brand, customer experience, support, systems, or launch work needs steady leadership and practical momentum.
Either of us, or both, depending on what the role needs.
Fractional Hands is for teams that need ongoing senior support, but not a full-time role.
Good for
—Fractional Head of Brand
—Fractional Head of Customer Experience
—Fractional Community Lead
—Fractional CX & Operations Lead
—Interim Support Operations Lead
—Launch Partner
—Founder Advisor
Best when
—The founder is stretched
—The team needs senior direction
—Brand and operations are growing faster than the internal setup
—There is too much to untangle, but not enough need for a full-time hire yet
—You need someone who can think strategically and also help get things moving
Not sure what you need yet? Tell us what feels stuck.
