S’moresmart hands
forstickyprojects.

Brand, customer experience, and operations — built by hands that have done it inside global brands.

A two-person studio for founder-led brands. One side builds the world people fall for. The other builds the systems that keep them.

Brand StrategyCommunitySocial Customer CareCX DesignAI WorkflowsCRM & Support ToolsShopifyLaunch Support

Worked with

citizenM·Daniel Wellington·Swappie·Rosefield Watches·Catawiki·

Frontstage
meets
Backstage

Modern brands need both: the emotional world people connect with, and the operational systems that make the experience actually work. Drag the divider to see each side.

Frontstage · Jaimee
Jaimee

The face & feeling of the brand.

Positioning, storytelling, campaigns, social ecosystems, community, partnerships, and creative direction.

BrandStorySocialCommunityLaunches

What we do here

  • · Brand positioning
  • · Campaign concepts
  • · Social strategy
  • · Community design
  • · Launch playbooks

Swipe or tap to switch ↔

Ways we
can help

Explore services →
01

Frontstage — Brand, content & community

Brand positioning, storytelling, campaigns, creative direction, social ecosystems, and community strategy. Led by Jaimee.

  • Brand strategy & positioning
  • Campaigns & creative direction
  • Social, content & community
02

Backstage — CX, support & systems

Customer journey design, social customer care, AI workflows, CRM and helpdesk tooling (Zendesk, Gorgias, Intercom), and Shopify ops. Led by Sebastian.

  • CX design & social customer care
  • AI / CRM / helpdesk tooling
  • Shopify & post-purchase ops
03

Together — Launches, sprints & fractional hands

When the brand promise and the customer experience have to move as one — launches, audits, and ongoing senior support across both sides.

  • Launch sprints (brand + CX in one motion)
  • Brand & CX audits
  • Fractional brand / CX leadership

Projects we’ve led & shipped

A few favorites below — explore the full set on the work page.

The gap

We close the space between what brands promise and what customers experience.