About
Two humans.
Lots of hands.
S’More Hands is Jaimee and Sebastian — two people who’ve spent years on opposite sides of brand building, and who keep ending up working on the same kinds of problems from different angles.
Jaimee
Jaimee shapes how brands feel. Her strength is the full emotional and cultural world around a brand — not just “doing social.”
Her work sits around brand positioning and narrative, campaign strategy, creative direction, content and communications, social and influencer ecosystems, community, partnerships, cultural activations, and hospitality-inspired brand experience.
Across past roles she has led brand-building work for citizenM, culture-led launches around Miami Art Basel and SXSW, the multi-city Citizens Of… storytelling series, and Daniel Wellington’s early US pop-up expansion — bringing together creative direction, team leadership, partnerships, content production, and launch energy.
Comfort zone
- Brand positioning
- Brand storytelling
- Campaign strategy
- Creative direction
- Content development
- Communications
- Social ecosystems
- Influencer & talent
- Community building
- Partnerships
- Cultural activations
- Hospitality launches
- Editorial storytelling
- Team leadership
Past work themes
- — Global hospitality and lifestyle social media leadership
- — Art and culture-led brand activations
- — City launch campaigns and local storytelling
- — Partnership and creator-led brand building
Sebastian
Sebastian shapes how the experience works behind the scenes. His strength is making the customer side actually run — quietly, calmly, and without losing the human feeling.
His background spans customer experience leadership, support operations, social customer care, AI and automation, CRM and support tooling, Shopify, and founder systems — built up through roles and projects connected to brands including Swappie, Daniel Wellington, Rosefield, Catawiki, plus independent CX consulting and his own product and MVP work.
Comfort zone
- CX strategy & audits
- Customer journey mapping
- Social customer care
- Support tone of voice
- FAQ & help centers
- AI support readiness
- Chatbot flows
- Zendesk / Intercom
- Gorgias / Kustomer
- Salesforce / Crisp
- Aircall
- Shopify integrations
- Automations & macros
- Reporting dashboards
- Shared inboxes
- Founder systems
Past work themes
- — CX and support operations at scale
- — Social customer care and service voice
- — AI, CRM and support workflow setup
- — Shopify, e-commerce and founder systems
Past work includes
Together
Where the two sides meet.
Many brands look good but feel sticky behind the scenes. Many have great tools and operations but lack emotional connection. Most founders we talk to have momentum and ideas scattered across brand, content, customer support, social DMs, tools, Shopify, launches, and ops.
S’More Hands exists for that. On most engagements both of us show up — one shaping how the brand feels, the other shaping how the experience works, so the promise people buy into actually matches the experience they get.
How we think about the work
Strategic enough to see the bigger picture.
We zoom out before we touch anything. Where does this brand actually live, and what would make the next year easier?
Hands-on enough to actually build it.
We’re in the doc, the inbox, the help center, the Shopify settings. No decks left on a shelf.
Human enough to keep it warm.
AI, systems, automations — they should remove friction, never the warmth. Customers can feel the difference.
Think we’d be useful?
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